Last updated: 22 September 2026
Section 1 – About This Privacy Policy
Pure Heart Energy Balancing respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how your personal information is collected, used, stored and protected when you visit the Pure Heart Energy Balancing website, make contact, book or purchase a service, or receive a service.
Pure Heart Energy Balancing is responsible for deciding how your personal information is used in connection with the services provided.
If you have any questions about this Privacy Policy or how your personal information is handled, you can get in touch:
Pure Heart Energy Balancing
Email: energy@purehearthealingco.com
Section 2 – What Personal Information Is Collected
Personal information that you provide is collected when you make an enquiry, book or purchase a service, or receive a service from Pure Heart Energy Balancing.
Depending on how you interact with Pure Heart Energy Balancing and the service you choose, this may include:
• your name and contact details, such as your email address and telephone number;
• information you provide when making an enquiry or booking a service;
• information you choose to share about the issue, concern or area you would like support with;
• information and notes relating to your sessions and the services you receive;
• booking and appointment information;
• purchase, payment and transaction information; and
• correspondence between us, including emails and other messages.
For some services, you may choose to provide additional information, such as a photograph. This will only be used in connection with the service for which it was provided.
Limited technical information may also be collected when you visit the website, such as information about your device, browser and how the website is used. Further information about cookies and website analytics is provided later in this Privacy Policy and in the Cookie Policy.
Some information you choose to share in connection with a service may relate to your physical or emotional health or wellbeing. This may be classed as special category personal data under UK data protection law and will be treated with particular care. This information will only be collected and used where it is relevant and necessary for the service being provided and where there is an appropriate lawful basis and condition for processing it.
Section 3 – How and Why Your Personal Information is Used
Your personal information is only used when there is a valid reason to do so. Depending on the circumstances, your information may be used:
• to respond to your enquiries and communicate with you;
• to arrange, manage and provide your appointments, sessions and other services;
• to process bookings, purchases, packages, programmes, memberships and gift vouchers;
• to keep appropriate records relating to the services provided to you;
• to send you appointment confirmations, reminders, Zoom links, session reports or other information connected with your service;
• to deal with cancellations, rescheduling, refunds, questions or complaints;
• to manage and improve the Pure Heart Energy Balancing website and services;
• to comply with legal, tax and accounting obligations; and
• where you have chosen to receive marketing communications, to send you news, updates or information about Pure Heart Energy Balancing.
Under UK data protection law, there must be a lawful basis for using your personal information. The lawful basis used will depend on why the information is needed.
Where information is needed to respond to an enquiry, arrange a booking, manage a purchase or provide a service you have requested, it will normally be used because it is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.
Where information needs to be kept or used to meet legal, tax or accounting requirements, it will be used where necessary to comply with a legal obligation.
In some circumstances, personal information may be used where there is a legitimate interest in running, administering and improving Pure Heart Energy Balancing, communicating with clients and maintaining appropriate business records, provided that those interests are not overridden by your rights and interests.
Where consent is the appropriate lawful basis, such as for certain marketing communications, you can withdraw your consent at any time. This will not affect the lawfulness of anything already done using your information before you withdrew your consent.
Where information about your health or wellbeing is special category personal data, an additional condition under UK data protection law is also required before that information can be used. Where explicit consent is relied upon for this purpose, it will be requested separately and clearly. You can withdraw that consent at any time.
Section 4 – Sharing Your Personal Information
Your personal information is not sold, rented or traded.
Your personal information may be shared with trusted service providers where this is necessary to operate Pure Heart Energy Balancing or provide the services you have requested.
These may include:
• vcita, which is used for services such as appointment scheduling, client management and communications;
• PayPal, where it is used to process payments;
• website hosting and technical service providers that help operate and maintain the Pure Heart Energy Balancing website;
• email and communication providers used to communicate with you; and
• professional advisers or other service providers where their assistance is reasonably required for the operation of the business.
These providers will only receive the information necessary for the relevant purpose and will process personal information in accordance with their own legal obligations and applicable data protection requirements.
Personal information may also be disclosed where it is required by law, or where it is necessary to establish, exercise or defend a legal claim.
Information about you or your sessions will not be shared with your GP, therapist, another practitioner, family member or anyone else simply because they ask for it. Information will only be shared where you have asked for or consented to the disclosure, or where disclosure is required by law.
Section 5 – Cookies and Google Analytics
The Pure Heart Energy Balancing website uses cookies and similar technologies to help the website function properly and to understand how visitors use the site.
Google Analytics is used to collect statistical information about how the website is used, such as which pages are visited and how visitors interact with the site. This information helps to understand and improve the website.
Analytics cookies are only used where you have given the appropriate consent through the cookie banner. You can accept or deny these cookies and can change your cookie preferences using the consent options available on the website.
Google Analytics is provided by Google, which may process information collected through the service in accordance with its own privacy practices.
For more detailed information about the cookies and other technologies used on this website, including how to manage your preferences, please see the Cookie Policy.
Section 6 – Marketing Communications
You may occasionally be sent news, updates, offers or other information about Pure Heart Energy Balancing where you have chosen to receive marketing communications.
You will not be added to a marketing list simply because you have made an enquiry, booked a session or purchased a service.
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or by contacting energy@purehearthealingco.com.
If you unsubscribe, you may still receive communications that are necessary in connection with a booking, purchase, appointment or service you have requested. These service-related communications are separate from marketing communications.
Your contact details will not be sold or provided to another organisation for its own marketing purposes.
Section 7 – How Long Your Personal Information Is Kept
Personal information will only be kept for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining appropriate business records and meeting any legal, accounting or tax requirements.
Different types of information may need to be kept for different lengths of time depending on their purpose and any applicable legal requirements.
When personal information is no longer required, it will be securely deleted or disposed of where reasonably possible.
Where information is held by a third-party service provider used by Pure Heart Energy Balancing, its retention and deletion may also be subject to that provider’s own policies and legal obligations.
Section 8 – Keeping Your Personal Information Secure
Pure Heart Energy Balancing takes reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.
Appropriate technical and organisational measures are used to help keep personal information secure. These include using reputable service providers and taking reasonable precautions when storing, accessing and communicating personal information.
Where third-party services are used to store or process personal information, providers are selected with consideration for the security and data protection measures they have in place.
Although reasonable steps are taken to protect personal information, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Section 9 – Children and Young People
Pure Heart Energy Balancing services are available to people of all ages.
Where a person under the age of 18 receives a service, the booking must be arranged by their parent or legal guardian, who must also give permission for them to receive the service.
Personal information relating to a child or young person will only be collected and used where it is necessary to arrange or provide the service, communicate with their parent or legal guardian, maintain appropriate records, or meet a legal obligation.
Particular care will be taken when handling personal information relating to children and young people, and it will not be used for marketing purposes without an appropriate lawful basis and, where required, the necessary consent.
Section 10 – Your Data Protection Rights
Under UK data protection law, you may have rights in relation to your personal information. Depending on the circumstances, these may include the right to:
• ask for access to the personal information held about you;
• ask for inaccurate or incomplete information to be corrected;
• ask for personal information to be deleted in certain circumstances;
• ask for the use of your personal information to be restricted in certain circumstances;
• object to certain uses of your personal information;
• receive certain personal information in a portable format where applicable; and
• withdraw your consent at any time where consent is being relied upon.
These rights do not apply in every situation, and in some circumstances there may be a legal reason why a request cannot be fully met.
If you would like to exercise any of these rights, please contact energy@purehearthealingco.com. You may be asked for information to confirm your identity before a request is completed.
There is normally no charge for exercising your data protection rights.
Section 11 – Complaints About Your Personal Information
If you have a concern about how your personal information has been handled, please contact Pure Heart Energy Balancing first so that the matter can be looked into and, where possible, resolved.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.
Further information about your data protection rights and how to make a complaint is available from the ICO.
Section 12 – International Transfers of Personal Information
Some of the service providers used by Pure Heart Energy Balancing may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, appropriate steps will be taken to ensure that it is protected in accordance with applicable data protection law. This may include relying on recognised legal safeguards or other approved arrangements for international data transfers.
Where a third-party service provider is used, appropriate steps will be taken to ensure that any international transfer of personal information complies with applicable UK data protection requirements.
Section 13 – Links to Other Websites
The Pure Heart Energy Balancing website may contain links to other websites or online services.
Pure Heart Energy Balancing is not responsible for the privacy practices or content of those external websites. If you follow a link to another website, you are encouraged to read its privacy information to understand how it may collect and use your personal information.
Section 14 – Changes to This Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes to Pure Heart Energy Balancing, the services provided, the way personal information is handled, or applicable legal requirements.
When the Privacy Policy is updated, the “Last updated” date at the top of the page will also be changed.
You are encouraged to check this page from time to time if you would like to see the latest version.
Section 15 – Contact Pure Heart Energy Balancing
If you have any questions about this Privacy Policy, how your personal information is handled, or would like to exercise any of your data protection rights, please contact:
Pure Heart Energy Balancing
Email: energy@purehearthealingco.com